And It's More Than A trend

From mocktail menus at top restaurants to zero-proof bottle shops, the no- and low-alcohol category is growing fast. In fact, over half of U.S. consumers now say they regularly choose NOLO drinks (Bacardi, 2024).

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But zero alcohol doesn’t mean zero regrets. A lot of what's marketed as “clean” is a sugar-induced hangover waiting to happen.

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This guide breaks it down—what’s worth sipping, what to skip, and how to find better options, whether you're sober, curious, cutting back, or just looking for something different.

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